DENSO Sales California Releases New 2009 Powersports Spark Plug Catalog: DENSO Iridium

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DENSO Sales California Releases New 2009 Powersports Spark Plug Catalog
(10/21/2008)

LONG BEACH, Calif. - DENSO Sales California today announced the availability of its new 2009 Powersports Spark Plug Catalog (#SP-PS-CAT-1108). The catalog includes domestic and import snowmobile, motorcycle, moped, all-terrain vehicle (ATV) and marine applications.

"DENSO spark plugs can be used to boost performance in a variety of engine types in addition to those used in cars and trucks," said Fran Labun, vice president, Sales Group for DENSO Sales California. "This new catalog clearly identifies the range of DENSO spark plugs customers can choose from to fit their particular powersports application."

The catalog includes part numbers for DENSO's entire line of spark plugs, including the U-Groove, Double Platinum, Iridium Power® and Iridium Racing® plugs. In addition, the catalog contains electrode configuration identification charts and spark plug installation information. Spark plug buyer guides and cross-reference guides are also included.

DENSO pioneered the use of platinum in spark plug manufacturing. Platinum offers superior resistance to erosion and corrosion enabling DENSO to create a spark plug capable of consistent, extended operation. DENSO also was the first to develop and patent Iridium alloy technology. DENSO Iridium spark plugs contain more than 90 percent Iridium alloy - the highest concentration on the market. DENSO Iridium spark plugs increase horsepower, boost fuel economy and improve acceleration.

To obtain a copy of the 2009 Powersports spark plug catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

DENSO Sales California is an automotive components sales and distribution company that employs 260 people in Long Beach, Calif. The company's product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades. DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan. For more information, go to www.densocorp-na-dsca.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced automotive technology, systems and components. Worldwide, the company employs approximately 119,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2008 totaled US$40.2 billion. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 17,000 people with consolidated sales totaling US$8.3 billion for the fiscal year ended March 31, 2008. For more information, go to www.densomedia-na.com.

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